Ad-Tech Trends Shaping the 2025 Advertising Market
Session info
As the digital advertising market rapidly evolves, new trends such as AI, privacy regulations, and a cookie-less environment are significantly influencing marketing strategies. DMS will feature experts from leading ad tech companies to lead sessions on these developments. In this session, we will analyze the latest ad tech technologies and market trends, providing valuable insights for running effective campaigns. A practical discussion will focus on how to analyze advertising performance, extract actionable insights, and effectively manage campaigns. From key concepts to real-world case studies and practical applications, this session offers a comprehensive overview of the latest ad tech trends that marketers cannot afford to miss.
About Choi Chang-seok| Marketing Science Partner (Team Lead), Meta
Choi Chang-seok is a data-driven marketing strategy expert specializing in advertising impact measurement and optimization to drive business growth.
As a Marketing Science Partner at Meta, he has introduced innovative approaches to ad performance analysis and business growth opportunities. He has particularly focused on integrating Meta’s open-source technologies into comprehensive advertising effectiveness measurement solutions, enhancing marketing performance for various brands.
With deep expertise in performance marketing and data-driven strategies, he is dedicated to exploring effective digital marketing execution strategies.
About Kim Yoon-won | Leader, Strategic Partner Consulting Team, Kakao
Kim Yoon-won is the leader of Kakao's Strategic Partner Consulting Team 1, providing expert digital marketing consulting to key advertisers across various industries.
With extensive experience in fashion, e-commerce, beauty, content, and gaming, he excels in identifying brands’ challenges and crafting marketing strategies that maximize impact.
Leveraging his deep understanding of Kakao’s advertising solutions and business resources, Yoonwon effectively translates platform capabilities into tangible business outcomes for partners. His adaptability and strategic approach enable brands to navigate evolving industry landscapes while achieving sustainable growth.
About Hong Hyung-pyo | APAC Media Performance Lead, Google
Hyungpyo Hong is a specialist with deep expertise in media performance measurement and advertising effectiveness optimization. He has supported the growth of various businesses across the Asia Pacific region (SEA, AUNZ, Japan, Korea, etc.). With 9 years of experience both internally and externally at Google, he has provided consulting and training as a Google Analytics expert. Currently, he works as an Advertising Measurement Specialist at Google APAC, driving improvements in clients' marketing performance.
Using Google's various measurement solutions (Google Analytics, Incrementality, MMM, etc.), he consults on performance measurement for brands and agencies and helps with data-driven decision-making. He is also focusing on developing optimal strategies to analyze what can and cannot be measured, in line with the growing emphasis on data privacy.
About Min Ji-hoo | Growth Team Leader, Toss
Min Ji-hoo is currently leading the Growth Team at Toss Advertising Division, working with over 500 domestic advertisers to drive growth. With over 10 years of experience at Google and Meta, he has collaborated with major domestic and international brands, as well as mobile app and game publishers, driving business growth across both branding and performance marketing. Drawing from his hands-on experience in digital marketing, where he worked alongside advertisers to create numerous successful case studies, Min Ji-hoo has now joined Toss, the leading super app in Korea, and is working to rapidly shape and redefine the next chapter of digital marketing.