Preparing for the Era of the AI-Native Marketer: How Marketers Can Ride the Latest Technology Waves
Session Overview
As generative AI spreads across industries, marketing is moving beyond simple tool adoption into a phase where the way teams work and make decisions must be fundamentally redesigned. In this session, leaders from CJ Group, Shinhan Card, and LG Electronics will share the new capabilities required of AI-native marketers, the organizational changes now underway, and practical strategies for turning emerging technology trends into real business outcomes.
Across industries, marketing is moving beyond the traditional campaign-centered model into a new stage. AI is no longer just an automation tool or a content-generation aid. It is reshaping how buyers discover information, how brands create content, and how marketers measure and improve performance.
This session explores how AI is transforming industrial marketing from three perspectives. The first is discovery. Buyers now rely on AI-powered search before making purchase decisions, following increasingly non-linear research journeys.
The second is content. AI allows marketers to produce more sophisticated, adaptive, and context-aware content at speed for different audiences and situations.
The third is performance. AI goes beyond simply displaying dashboard metrics — it helps marketers understand why certain campaigns worked and how they can optimize more quickly.
The core message of this session is clear: the true value of AI lies not in one-off campaigns, but in building a continuous marketing learning loop — from content creation to signal collection, AI analysis, insight generation, and optimization.
In this new environment, the competitive advantage will belong not to the teams that produce the most campaigns, but to the teams that learn what works the fastest.
Speakers
He currently serves as Chief AI Officer of CJ Group, where he leads the group’s AI innovation agenda and oversees the development of large-scale AI systems and models.
His research spans natural language processing, computer vision, and generative AI, and his work has been presented at leading international conferences such as NeurIPS, ICML, and KDD.
During his tenure leading the A&D Research Institute, he spearheaded major AI initiatives including the customer 상담 automation project “AI 5025,” the AI modeling platform “SAMM,” and the generative AI 상담 support system “AI-SOLa.”
Having also served as Head of the Life Business Division and Chief Customer Information Officer, he has built deep expertise in both data-driven business strategy and customer information management.
Since joining LG Electronics in 2022, he has led Korea AX (AI Transformation), approaching AI not simply as a technology adoption initiative but as a business model redesign effort.
His work focuses on fundamentally rethinking both customer experience and internal operations through customer-facing AI, sales support AI, agent-based operating systems, and personalization frameworks.